Yesterday, I talked about the PR aspect of self-publishing. One other approach I am taking, which is less self-promotion and more a marketing strategy, is to give the book away for free for the first few days.
My reasoning is twofold. First, most of the first people to download the book will be friends and family. I don’t want them to have to pay for the book. Secondly, because Amazon still counts free downloads in its ranking, giving the book away for free might help it rise in the Amazon sci-fi ranks and bring more attention.
That’s my thinking anyway. So if you want to take advantage of the free period, it will be three days, from August 4th until August 6th.